Where Remarketing Emails Fit
A frequent conversation we have here at Rejoiner relates to iphone 7 coque transparente silicone the legal implications of sending cart abandonment email. Many prospective customers come iphone 8 coque apple silicone to us with questions about where remarketing emails “fit” into CAN SPAM compliance and deliverability best practices. 7701, et seq.). Remarketing emails can be classified as transactional or coque lego iphone 8 plus relationship messages and are not the standard commercial messages that are more strictly controlled by the statute.
According to the FTC, CAN SPAM requires commercial messages to meet the following coque samsung samsung s8 plus criteria for compliance: (1) Don’t use coque iphone 8 plus vague de kanagawa false or coque 360 samsung s7 spigen misleading header information; (2) Don’t use deceptive subject lines; (3) Identify the message as an coque s7 samsung noir ad; (4) Tell recipients where you’re located; (5) Tell recipients coque champion samsung s8 how to coque vitre iphone 7 opt out of receiving future email from you; (6) coque samsung s7 disney bourriquet Honor opt out requests promptly; and (7) Monitor what others are doing on your behalf.
A transactional or relationship message is defined by the FTC as “any electronic mail message the primary coque noire samsung s6 purpose of which is i) to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender To determine if an email is a commercial message or a transactional or relationship message, what matters is the primary purpose of the email. If an email is a transactional or coque griffin iphone 8 coque rigide samsung a8 survivor relationship message, then the email must not contain false coque iphone 8 harry potter serdaigle or misleading information, but is otherwise exempt from most provisions of CAN SPAM.
In applying these concepts to remarketing, remarketing can be classified coque samsung galaxie s10 as a transactional or relationship message. While an online shopper did not “opt in” coque iphone 8 fun to receive a follow up email, the cart abandonment email is facilitating the completion of a commercial transaction that the recipient began to enter into with the sender, but did not finish, for coque samsung s6 zen whatever reason. An online shopper abandoning a purchase after entering an email address is expressing a high level of intent around coque iphone 8 disney bourriquet buying and has taken an action in terms of starting the checkout. By not completing the checkout, it means that something stopped them along the way. It simply coque marbre iphone 8 coque samsung s9 minion plus a good business practice to reach out and offer customer service assistance.
The information contained in this post is for general guidance on CAN SPAM, which applies coque iphone 8 plus burberry in the United States only. The information you obtain in this eBook is not, nor is it intended to be, legal advice. You should consult an attorney for advice regarding your individual situation…